What impact does the deluge of television viewing have on kids? It is anything but neutral, as several studies have documented. Television can and does influence behavior, often in a bad way:
· Adolescents who watch a lot of television consistently score lower on academic achievement tests. Researchers have found that high levels of television viewing have a negative impact on school performance.
· Adolescents who were sexually active or used alcohol, tobacco or other drugs listened to the radio, watched music videos, and viewed movies, cartoons and soap operas on television more often than other teens who did not participate in these behaviors.
· Those fifth and sixth graders who had a greater awareness of alcohol advertisements in the media than their peers intended to drink as adults, had positive associations with drinking, and were more aware of beer brands.
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